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 Seri-Deco on nyt Spandex

 

Seri-Deco is now Spandex

Spandex unifies group under single refreshed brand

 

Press Release: Tuusula, 2.5.2022 

 

Spandex – the one-stop supplier of innovative solutions to the sign, graphics, architectural and automotive markets, is introducing a new logo to reflect the evolution of the business while also unifying its brand across all group companies in Europe and Australia with effect from May 2nd 2022. In Finland, the name Seri-Deco goes down in history and Seri-Deco becomes Spandex Finland Oy.

The new logo features partially open concentric circles, a reference to the rolls of self-adhesive vinyl that are at the core of the Spandex portfolio, while also conveying the company’s evolving offering and expertise, global reach and expansion into new applications and markets. The circles also denote Spandex’s aspirations towards a circular economy and to create a positive ’ripple effect’ in the visual communications sector by helping customers to unlock new commercial opportunities. 

Andrew Coulsen Spandex Group CEO explains: “Spandex today serves 40 000 customers in 20 countries with more than 35 000 products. Looking to the future, we want our brand to clearly communicate all the attributes of our business, and our mission to help customers push their creative boundaries, supported by performance products, specialist knowledge and real-world application expertise.”

This ambition is reflected in the new strapline, ‘Inspiring Creativity’, which celebrates the diverse Spandex customer community, including sign-makers, graphics producers, wrappers, visual communicators, print service providers, installers, interior designers and architects.

The new brand identity will now be extended to all Spandex distribution companies in Europe and Australia and will become visible across all Spandex customer-facing communications over the course of 2022. In Finland, Seri-Deco's name will be changed to Spandex Finland Oy, but the business ID remains unchanged. Seri-Deco's Finnish and Estonian websites and online store will be www.spandex.fi and www.spandex.ee. In addition, the ending of the email addresses will change to spandex.com.

Andrew Coulsen says: “Over the last decade, the Spandex Group has acquired many independent companies worldwide*, like Seri-Deco, and we continue to look actively for acquisition opportunities in all regions. The integration of these businesses has added layers of specialist expertise, particularly in rigid media, textiles and architectural products, while expanding our range, distribution infrastructure, geographical reach and customer base. Many of these businesses have continued until now to trade under their original name, which preserved existing loyalty and brand awareness, while still helping their customers benefit from access to a larger international operation. That focus on the customer doesn’t change, but now everyone will know us by the name Spandex.”

Jussi Heinämäki, General Manager of Spandex Finland: “Since becoming part of the Spandex Group in 2018, we’ve been proud to belong to a worldwide organization. We will continue to focus on fast and accurate deliveries, excellent customer service, high quality work in sales and marketing, cost-effective technical services, and innovative products and services. The name change won’t affect our personnel. Same people will continue to serve our customers, but the company name, logo and corporate image will change. From now on we are Spandex.”


*Acquisitions have included: Sanvido (Italy); OTS (Turkey); Polynorma (Spain); Proga Plastics (Netherlands); Schneidler Grafiska (Scandinavia); Berger Textiles (Germany); Seri Service (France); Skangraf AS (Norway); Seri-Deco (Finland & Baltics); Regional Supply (USA); Tectex (France); Nepco (USA) and 3o-DPG (Portugal), amongst others.

 

Additional information: :

Jussi Heinämäki, General Manager, Spandex Finland Oy, jussi.heinamaki@spandex.com +358 10 841 8081

Andrew Coulsen, CEO, Spandex Group, andrew.coulsen@spandex.com

 

Read more about Spandex vision, mission, values and brand identity here.

Read the Press release Finnish. Lue tiedote suomeksi tai eestiksi

Pls find our updated invoicing information here.)

 

More information: www.spandex.com

 

Spandex logo  

 

 

 

Spandex Acquires Seri-Deco

Spandex expands Nordic region with acquisition of Seri-Deco Oy

25.10.2018

Spandex, the one-stop supplier of innovative solutions to the sign, graphics and display industries is expanding its presence in the Nordic region with the acquisition of Seri-Deco Oy, the leading distributor of signmaking and wide format printing equipment, roll and rigid media to the Finnish and Lithuanian sign and display markets.

With a market heritage in Finland spanning more than 40 years, Seri-Deco Oy is the leading national distributor for the HP and Avery Dennison brands. The portfolio also includes Chemica, Roland and Summa whilst its 2016 acquisition of rigid media, display systems and textile specialist Wideco broadened the range of products and services available to their customers. 

From its base close to Helsinki, the company serves customers across Finland and Estonia and its Lithuanian facility services Lithuania and Latvia.

Seri-Deco Oy has developed its market position with a strong product and service offering, delivered by a knowledgeable and applications-driven sales and technical support team, and underpinned by the commitment to hold a broad range of stock items for next-day delivery.

Rod Larson, CEO, Spandex, comments: “With its premium brand portfolio and ‘customer first’ philosophy, Seri-Deco Oy has built its success on the same values that define Spandex worldwide, making it a perfect fit for our organisation.”

Rob Jackson, Vice President, Spandex adds: “By bringing Seri-Deco Oy into the Spandex family, we can address this exciting market with a unique product portfolio, supported by a skilled and well-connected local team, backed by the global service and support resources of the wider Spandex organisation.”

The core Seri-Deco Oy team will remain in place, led by managing director Jussi Heinämäki and commercial director Lassi Suoranta.

Spandex is already well established as a distributor of signmaking and graphics products in Sweden and Norway, and has expanded its foothold in the Nordic region since 2016 through the acquisitions of Schneidler Grafiska in Sweden and Norway and Skangraf in Norway.

Jussi Heinämäki, Managing Director, Seri Deco, concludes: “Seri-Deco has become a successful provider of products and services to the sign making industry and our customers have always been at the forefront of what we do. We are very excited about the added benefits we will bring to our customers, employees and suppliers under the Spandex ownership.”

Lisätietoa:

Jussi Heinämäki, CEO, Seri-Deco Oy, jussi.heinamaki@spandex.fi +358 10 841 8081

Rob Jackson, Vice President, Spandex, rob.jackson@spandex.com +44 776 7200 700

About Spandex:

Spandex is one of the world´s leading trade suppliers to the sign making and display industries. The company is specialised in marketing, sales, distribution and support of sign making equipment and materials, digital printing solutions as well as sign- and directory systems. Representing the leading brands for graphic solutions, Spandex serves a vast number of customers that rely on Spandex’s broad range of solutions, professional advice and service as well as customised solutions. For more information, please visit www.spandex.com.

 


 

Seri-Deco Acquires Wideco

February 17th 2016

Seri-Deco Oy and Wideco’s shareholders have signed 15th of February 2016 acquisition agreement in which 100% ownership of Wideco is transferred to Seri-Deco. In connection with the deal, Wideco’s owner Juha Myllyniemi will be Seri-Deco’s shareholder. He will also continue working in the company as a Development Director. In the first phase companies operations will continue as usual in separate entities, but business operations will be merged during spring 2016. This acquisition will expand Seri-Deco’s product range, and company will further strengthen its position as a leading wholesaler of visual communication material and equipment in Finland and Baltics.

’The visual communication business is constantly evolving due to the technological innovations, new application areas and chancing consumer behavior. In order to serve customers better in the changing environment, we also need to develop our operations’, explains Jussi Heinämäki, Seri-Deco’s Managing Director.

’We want to be a leading wholesaler in the business, and we want increase our sales in both Finland and Baltics. We actively seek growth - both organic and through acquisitions. I firmly believe that this acquisition will further improve our competitiveness and we can deliver high value to our customers and suppliers very efficiently’, continues Heinämäki.

Product range and know-how are complements to each other

The merger between Seri-Deco and Wideco will create a company which has sector’s widest product range, very knowledgeable staff and capabilities for high class services and logistics. As the company grows, more resources can be allocated to the product range development, service development and development of new innovative business approaches. Furthermore merger enables deeper partnership with customers and it also allows the delivery of more comprehensive solutions.
‘Wideco’s and Seri-Deco’s product ranges fit together very well. After merger we can offer customers solutions ranging from large format printer to self-adhesive vinyl, CAD printing systems and foam boards’, says Juha Myllyniemi.

’We are very excited and committed to take advantage of all the possibilities which open up at the market after the deal. I am sure that many of our suppliers will benefit from the merger’, Heinämäki continues.

After this transaction the turnover of the Seri-Deco group will increase to 13,5 million euros and in total there will be 41 employees. Seri-Deco’s Managing Director Jussi Heinämäki will continue as a Managing Director in the new company. The companies will continue operations at their current premises in Tuusula.

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